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Presenting Insights and Findings: Oral Presentations


After reading this chapter, you should understand . . .
  1. That a quality presentation of research findings can have an inordinate effect on a reader's or a listener's perceptions of a study's quality.
  2. The contents, types, lengths, and technical specifications of research reports.
  3. That the writer of a research report should be guided by questions of purpose, readership, circumstances/limitations, and use.
  4. That while some statistical data may be incorporated in the text, most statistics should be placed in tables, charts, or graphs.










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