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Multiple-Choice Quiz
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1
What type of questions are posed to participants in a questionnaire or interview?
A)research
B)management
C)measurement
D)investigative
E)dilemma
2
Jason proposes to a client that they develop their research budget by multiplying 20% times the total expenditures for the company. He is proposing ____.
A)rule-of-thumb budgeting
B)percentage-of-sales budgeting
C)departmental budgeting
D)task budgeting
E)competitive parity budgeting
3
When William judges the attractiveness of television sets based on two alternatives for evaluating the sound system quality—surround sound and theater sound--he is applying ____.
A)decision theory
B)decision rule
C)ex post facto evaluation
D)choice theory
E)success probability
4
Jessica tests the potential weaknesses in the design of a questionnaire by using a small sample of possible participants. The data collected is called a ______.
A)test market
B)census
C)sample
D)pilot test
E)sampling frame
5
Natalie wants a research design where each person within the target population has a known nonzero chance of selection. She wants a _____.
A)census
B)judgment sample
C)nonprobability sample
D)probability sample
E)primary sample
6
Which of the following is NOT included in the overview section of a research report?
A)problem background
B)literature summary
C)methods
D)procedures
E)recommendations
7
If a researcher is NOT method-bound, he or she is not as likely to _____.
A)be responsible for data analysis
B)utilize a probability sample
C)prefer one research approach over all others
D)mine a client's database
E)all of the above
8
A firm that specializes in negotiating, placing, and managing sports sponsorships conducted research on the value of sports sponsorships in branding campaigns. This research is used in the firm's pitches for new business and can be described as _____.
A)ill-defined
B)data mining
C)politically motivated
D)method bound
E)all of the above
9
Janice is participating in a survey on radio listening habits. The interviewer asks "Which radio station do you listen to the most?" This is an example of a(n) _____ question.
A)measurement
B)management
C)investigative
D)usage
E)attitudinal
10
Which of the following questions is considered when discussing the management decision?
A)How can management eliminate negative symptoms?
B)What does the manager need to know to choose the best alternative from the available sources of action?
C)What is the recommended course of action?
D)What symptoms cause management concern?
E)What should be asked or observed to obtain the information the manager needs?





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