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Multiple-Choice Quiz
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1
In a(n) _____ study important variables may not be known or thoroughly defined.
A)formal
B)causal
C)exploratory
D)experimental
E)descriptive
2
A statistical study does NOT_____.
A)make inferences from a sample's characteristics and test resulting hypotheses.
B)draw generalizations based on the validity of the research design.
C)offer appropriate data to reject a hypothesis.
D)emphasize a full contextual analysis of a few conditions.
E)provide repeated measures over an extended period of time.
3
A descriptive study does NOT ____.
A)make inferences from a sample's characteristics and testing resulting hypotheses.
B)emphasize a full contextual analysis of a few events or conditions and their interrelations.
C)discover answers to the questions who, what, when, where, or how much.
D)attempt to reveal the association between variables.
E)use a hypothesis as the basis for study design.
4
Which of the following is a causal study?
A)A study of records of sales of product X in two stores that used different display techniques.
B)A study of how Millennials define privacy.
C)An in-store study to determine whether shoppers purchased more jam when able to taste 6 varieties verses when they were presented with 12 varieties to taste.
D)A survey that evaluates whether low-pressure or high-pressure sales approaches sell more cars.
E)None of the above.
5
A retail store wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, the chain will match pairs of stores that have different designs but similar shopper demographics and location. Sales between each pair will then be compared to determine if store design is related to sales. This is an example of _____.
A)case study
B)experimental study
C)exploratory study
D)longitudinal study
E)ex post facto study
6
What is the primary advantage of longitudinal studies?
A)track changes over time
B)provide a snapshot of one point in time
C)provide unbiased views of a topic
D)allow control over variables of interest
E)all of the above are advantages
7
The primary difference between an observation (monitoring) study and a communication study is that in an observation study, the researcher _____.
A)asks questions of participants
B)documents activities without eliciting direct responses
C)must be in close contact with the subject
D)collects data that can be computerized
E)records information over a period of time
8
In what type of study are the study conditions difficult to replicate?
A)laboratory study
B)mystery shopping study
C)online survey
D)simulation
E)None of the above
9
Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called _____ data.
A)primary
B)secondary
C)quantitative
D)statistical
E)descriptive
10
Which of the following is NOT true of focus group interviews?
A)typically made up of 6-10 participants
B)led by a group leader who is chosen by the participants
C)meet for 90 minutes to 2 hours
D)provide qualitative data
E)used in exploratory studies





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