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| 1 | |
The use of _____ is the dominant method used by quantitative researchers. |
| | A) | focus groups |
| | B) | interviews |
| | C) | surveys |
| | D) | experiments |
| | E) | observations |
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| 2 | |
Which of the following best explains the tendency for researchers to prefer quantitative over qualitative techniques? |
| | A) | it uses a nonprobability sampling method |
| | B) | results are generalizable |
| | C) | data analysis is ongoing during the project |
| | D) | sample sizes are generally small |
| | E) | it uses multiple data collection methods |
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| 3 | |
Which of the following is NOT a type of nonprobability sampling techniques? |
| | A) | purposive sampling |
| | B) | snowball sampling |
| | C) | convenience sampling |
| | D) | random sampling |
| | E) | all are types of nonprobability techniques |
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| 4 | |
Qualitative researchers use snowball sampling because _____. |
| | A) | researchers know the unique characteristics, experiences, or attitudes they are looking for participants |
| | B) | convenience sampling is more expensive |
| | C) | current participants are likely to know others with similar characteristics to themselves |
| | D) | compiling the sampling frame is fairly easy |
| | E) | randomization of participants makes the data more reliable |
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| 5 | |
Elizabeth customizes each interview to each participant by probing a participant's answers to a set of questions, to gain a fuller understanding. What type of interview format is she using? |
| | A) | structured |
| | B) | semistructured |
| | C) | unstructured |
| | D) | closed-ended |
| | E) | direct interviewing |
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| 6 | |
A qualitative method that encourages participants to recollect their memories and experiences from childhood and connect them to present day choices is considered a(n) _____ technique. |
| | A) | deceptive |
| | B) | unstructured |
| | C) | projective |
| | D) | focus group |
| | E) | semistructured |
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| 7 | |
When using the _____ projective technique, participants are asked to imagine inanimate objects with the traits, characteristics, features and personalities of humans. |
| | A) | word association |
| | B) | brand mapping |
| | C) | thematic apperception test |
| | D) | personification |
| | E) | laddering |
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| 8 | |
In a study of brand preferences for beer, participants are asked, "If Budweiser were a kiss, what type of kiss would it be?" This is an example of a(n) _____ projective technique. |
| | A) | picture association |
| | B) | empty balloons |
| | C) | imagination exercise |
| | D) | sentence completion |
| | E) | personification |
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| 9 | |
When interviewing candidates for a research study, Jane asks those she has chosen to participate to bring five pictures to their interview—either personal photographs or from magazines, newspapers, or the internet—that show how they feel when shopping in a grocery store for meat. Jane is using a qualitative technique called a(n) _____. |
| | A) | pretasking exercise |
| | B) | word or picture association |
| | C) | Thematic Apperception Test |
| | D) | component sort |
| | E) | none of the above |
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| 10 | |
An interview study seeking to understand the interactions between boys when they play video games with their brothers might effectively employ a _____. |
| | A) | dyad group interview |
| | B) | triad group interview |
| | C) | mini-group interview |
| | D) | small group interview |
| | E) | supergroup interview |
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