Chapter 1. | The Fundamentals of Managerial Economics |
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Chapter 2. | Market Forces: Demand and Supply |
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Chapter 3. | Quantitative Demand Analysis |
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Chapter 4. | The Theory of Individual Behavior |
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Chapter 5. | The Production Process and Costs |
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Chapter 6. | The Organization of the Firm |
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Chapter 7. | The Nature of Industry |
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Chapter 8. | Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets |
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Chapter 9. | Basic Oligopoly Models |
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Chapter 10. | Game Theory: Inside Oligopoly |
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Chapter 11. | Pricing Strategies for Firms with Market Power |
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Chapter 12. | The Economics of Information |
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Chapter 13. | Advanced Topics in Business Strategy |
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Chapter 14. | A Manager's Guide to Government in the Marketplace |
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Case Study | Challenges at Time Warner |
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Appendix | Additional Readings and References |
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| Name Index | |
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General Index | |
2014 McGraw-Hill Higher Education