Read each question carefully and then select the best answer.

1		Which of the following would NOT be among your responsibilities as the public relations director for a large organization?
			A)	organizing news conferences
			B)	controlling all the information about your organization that is released to the public
			C)	planning the launch of new products and services
			D)	acting as the organization's spokesperson
2		As the public relations director for a large organization, what additional responsibilities would be yours to handle?
			A)	crafting the organization's public identity
			B)	coordinating crisis communication
			C)	giving speeches
			D)	all of the above
3		Public relations is all about:
			A)	information and image.
			B)	sales and image.
			C)	image and goals.
			D)	market and goals.
4		Which of the following statements is TRUE about PR?
			A)	PR is always glamorous.
			B)	PR is mostly easy.
			C)	PR is definitely sleazy.
			D)	PR is relatively cheap.
5		Which of the following statements is NOT true about PR?
			A)	PR practitioners depend heavily on journalists for news coverage.
			B)	The ultimate goal of PR is informing the public.
			C)	PR is usually low-key and serious.
			D)	PR is usually aimed at specific target audiences.
6		Increasing sales is the focus of advertising. Which of the following statements is NOT TRUE about advertising?
			A)	Advertising tries to motivate you with facts.
			B)	Advertisers control their message.
			C)	Advertising is expensive.
			D)	People tend to distrust or ignore advertisements.
7		As part of your job to implement a PR plan, you must analyze the situation. Which of the following would NOT be a part of that analysis?
			A)	asking who, what, where, when, why and how
			B)	researching
			C)	writing a problem statement
			D)	crafting your message
8		The text describes a four-step approach to creating and implementing a public relations plan. To which step in the process do crafting your message, matching the message to the best medium/media, and preparing documents belong?
			A)	analyzing the situation
			B)	planning the strategy
			C)	implementing the plan
			D)	evaluating the results
9		During which stage of the four-step approach do you establish how you will evaluate the results of your plan?
			A)	analyzing the situation
			B)	planning the strategy
			C)	implementing the plan
			D)	evaluating the results
10		You want to promote an upcoming event to the public. Which method would best get your message to the media?
			A)	op-ed article
			B)	news release
			C)	press conference
			D)	newsletter
11		Which of the following is an advantage of speeches?
			A)	Speeches allow an organization's representatives to deliver key talking points directly to interested groups.
			B)	Speeches personalize the organization.
			C)	Speeches encourage discussion and debate.
			D)	all of the above
12		Which of the following would a media kit NOT include?
			A)	background information
			B)	news release
			C)	biography
			D)	organization strategy papers
13		Which of the following should you NOT do when writing and sending a news release?
			A)	use the inverted pyramid style to structure your news release
			B)	keep it short, crisp and tight
			C)	send the release to the media as soon as possible
			D)	avoid jargon and technical terminology
14		Which of the following is good advice when dealing with the media?
			A)	Do customize your pitch for different media.
			B)	Don't go off the record during an interview.
			C)	Don't be cagey or evasive.
			D)	all of the above
15		Which of the following statements is FALSE?
			A)	Journalists strive to be fair and balanced.
			B)	Every news source has an agenda.
			C)	Journalists should report both sides of the story.
			D)	Journalists should not rework information from a news release.
16		Which of the following is NOT an unethical PR tactic used to manage the news?
			A)	leaking information
			B)	distributing a white paper
			C)	bribing columnists to support certain policies
			D)	dumping news on a Friday afternoon
17		Which of the following is NOT an example of doublespeak?
			A)	calling a garbage collector a "sanitation engineer"
			B)	calling genocide "ethnic cleansing"
			C)	calling combat "fighting"
			D)	calling layoffs "downsizing"
18		PR professionals need to communicate with those within the organization. Which of the following would be the best vehicle for reaching them?
			A)	speech
			B)	news release
			C)	newsletter
			D)	position paper
19		Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers?
			A)	news release
			B)	position paper
			C)	byliner
			D)	brochure
20		Which element would NOT be used in a typical news release?
			A)	organization president's name in the contact information
			B)	# # # at the end of the text
			C)	release date near the top of the page
			D)	one-inch margins on top, bottom and sides