The Dynamics of Mass Communication: Media in Transition, 12/e
Joseph R. Dominick,
University of Georgia
ISBN: 0073526193 Copyright year: 2013
New To This Edition
New and expanded discussion on the effects, economics, political implications and dysfunctions of social networking sites (Facebook, Twitter, YouTube etc). Specific topics include the impact of social media on tradition media, the role of social media in the unrest in North African and the Middle East, and the problems of cyber-bullying.
New discussion of how 'apps' are bringing digital versins of magazines and news papers to mobile media devices. Also a new section on how e-readers are changing the book publishing industry
Every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
New and broadened discussion of the control and impact of traditional media companies (HarperCollins, CondeNast, Sony Music, Paramount Pictures, NBC and Gannett) and the increasing influence of new digital powers.
Expanded section that considers how public relations professionals are using the web and social media in public relations campaigns. Includes a new analysis of PR problems during the Gulf oil spill.
New discussion of the ethical issues involved in the New York Times' decision to publish documents it obtained from Wikileaks.
New sections and boxes addressing the transitions in media due to new digital trends and current financial conditions including discussion of economic problems of newspapers, changes in the book industry, the modern radio industry, transitions in the movie industry, use of social media, and much more.
Updated career advice moved to the Online Learning Center featuring more up-to-date career and salary information
This text is known for balancing coverage of industry, technology, society, and history in a teachable framework. Professors have come to trust it for reliable scholarship and even-handed treatment of media controversies
"Decision Maker" boxes profile the business people who have made an impact on media.
"Media Probe" boxes take an in-depth look at subjects that have significance for the various media. Examples include the international trend in reality television, the huge economic success of The Da Vinci Code, the increasing number of sequels and remakes in the movie industry, and the problems surrounding Nielsen’s introduction of People Meters in local markets.
This convenient guide matches the issues in Taking Sides: Clashing Views in Mass Media and Society, 12/e with the corresponding chapters in three of our best-selling McGraw-Hill Mass Media textbooks by Dominick and Baran.
This convenient guide matches the issues in Annual Editions: Mass Media 12/13 with the corresponding chapters in three of our best-selling McGraw-Hill Mass Communication textbooks by Dominick and Baran.
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