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  • Electronic television developed during the 1930s. After World War II it quickly grew in popularity and replaced radio as the main information and entertainment medium.

  • Three networks—NBC, CBS, and ABC—dominated early TV. Live drama, variety, and quiz and game shows were popular during the 1950s.

  • Television matured in the 1960s, and its content became more professional. The public television network began in 1967. Cable TV grew slowly during this decade.

  • The 1970s saw TV programs criticized for excessive violence.

  • In the 1980s and 1990s, the three traditional TV networks lost viewers to cable and to VCRs. The Fox network became a major competitor.

  • The Telecommunications Act of 1996 had a significant impact on TV station ownership and also introduced program content ratings. Rules for the eventual conversion to digital TV were announced in 1997.

  • TV broadcasting has switched from analog to digital broadcasting. TV stations may use the digital signal to broadcast high-definition television or lower-definition programs among which viewers may choose. HDTV sets are in more than 50 percent of U.S. homes.

  • TV is universal, dominant, and expensive. Its audience is currently fragmenting into smaller segments.

  • The broadcast TV industry consists of program suppliers, distributors, and local stations.

  • Big conglomerates own the major TV networks, and large group owners control most of the stations in large markets.

  • Public broadcasting relies less on tax revenues and more on private sources of funding.

  • The Nielsen Company compiles both network and local station television ratings.








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