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1Public relations messages appear as:
A)features
B)news stories
C)editorials
D)all of these


2Staging events or planning enterprises that attract media or public attention to a person, product, organization, or cause is :
A)public relations
B)advertising
C)publicity
D)press agentry


3The first real pioneer of public relations who wrote Declaration of Principles was:
A)George Parker
B)Ivy Lee
C)John D. Rockefeller
D)George Creel


4The Creel Committee was significant because it:
A)demonstrated the persuasive power of a well-planned and well-executed public relations campaign
B)legitimized the field of public relations
C)demonstrated that a straightforward presentation of the facts could be open and positive
D)all of these


5The first book on public relations, Crystallizing Public Opinion, was written by:
A)Carl Byoir
B)Edward L. Bernays
C)George Creel
D)Ivy Lee


6A drawback of using an outside public relations department is:
A)their expense
B)the time they need to learn the inner workings of the client's operations
C)their involvement may cause resentment and morale problems among the client's regular staff
D)all of these


7Professional associations employ PR practitioners to:
A)work with the news media
B)influence government decisions
C)recruit new members
D)all of these


8Setting observable and measurable goals and allocating resources to meet those objectives is called:
A)MBO
B)ENG
C)SNG
D)CAR


9A technique commonly used for evaluation is:
A)questionnaires, polls and surveys
B)audience responses
C)panels discussions and meetings
D)all of these


10Public relations agencies earn income by charging clients:
A)by the hour
B)fixed fees for specific projects
C)for a monthly retainer
D)all of these


11Publicity is primarily one-way communication while public relations is two-way communication.
A)True
B)False


12The debut of modern public relations techniques dates back to the first decade of the 1900s.
A)True
B)False


13Public relations grew in importance because many corporations recognized that they have a social responsibility to serve the public.
A)True
B)False


14Tactical public relations plans involve the long-range general goals of an organization.
A)True
B)False


15Websites allow public relations professionals to respond quickly to events and crises.
A)True
B)False


16Media training, a subspecialty of public relations, is increasing in importance.
A)True
B)False





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