Chapter Quiz (See related pages) 1 The idea that moral virtue lies between two extremes is called: A) golden mean B) the categorical imperative C) law of moderation D) deontological 2 Categorical imperative is identified with which philosopher(s)? A) Aristotle B) Immanuel Kant C) Jeremy Bentham and John Stuart Mill D) John Rawls 3 Which of the following completes the ethical decision making model below? Definitions Values - Principles - __________ - Action A) decisions B) facts C) ethics D) loyalties 4 In addition to "seek the truth and report it," the code of the Society of Professional Journalists includes each of the following except. A) minimize harm B) act independently C) report swiftly D) be accountable 5 The Motion Picture Production Code was dropped and the motion picture rating system was established as a result of the: A) changes in industry structure B) end of producer-distributor control of theatres C) economic competition from television D) all of these 6 Philosophies, standards of operation, and encouraged practices are outlined in a local broadcasting station's: A) rating system B) media critic report C) policy book D) mission and vision statements 7 A newspaper employee who handles complaints from audience members who feel they have been mistreated, and who critiques the performance of the organization's personnel is called a(n): A) ombudsperson B) mediator C) booster D) intermediary 8 Audiences who band together to exert control over the operation of a mass media organization's use of which of the following to achieve their goals? A) economic pressure B) bad publicity C) legal pressure D) all of these 9 An independent agency whose job is to monitor the performance of the media on a day-to-day basis is called a: A) Pressure group B) Citizen's group C) Council of Better Business Bureaus D) Press Council 10 Employing the categorical imperative involves calculating all of the consequences that would result from each option and choosing the alternative that maximizes value or minimizes loss. A) True B) False 11 Self-determination is the idea that human beings have unconditional value apart from any and all circumstances. A) True B) False 12 In a media context, the utility principle is the tendency of reporters or other media professionals to accept the ideas, attitudes, and opinions of the group that they cover or with whom they have a good deal of contact. A) True B) False 13 Media professionals are held accountable by professional review boards that grant and revoke licenses. A) True B) False 14 The V-chip represents an example of the government pressuring the video industry to adopt "voluntary" guidelines that categorize programming. A) True B) False
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