Site MapHelpFeedbackLearning Objective
Learning Objective
(See related pages)



This chapter will prepare you to:

  • discuss the characteristics of magazines
  • understand how the magazine industry is divided
  • understand the function of Mediamark Research Inc. (MRI)
  • appreciate the efforts of magazine publishers to incorporate the Internet and tablet computers into their business model
  • understand the current financial situation of the magazine industry
  • identify the five main magazine content categories
  • describe the departments that produce magazines





To learn more about the book this website supports, please visit its Information Center.
(c)2013 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


The Dynamics of Mass CommunicaOnline Learning Center

Home > Chapter 6 > Learning Objective