Chapter Quiz (See related pages) 1 The first radio station was developed by: A) Heindrich Hertz B) Reginald Fessenden C) David Sarnoff D) Frank Conrad 2 The idea to sell broadcasting time on the radio for advertising is credited to: A) AT&T B) RCA C) Westinghouse D) NBC 3 The first network was: A) Westinghouse B) AT & T C) NBC D) CBS 4 Established by the Radio Act of 1927, the Federal Radio Commission (FRC): A) defined the AM broadcast band B) standardized channel designations C) minimized interference D) all of these 5 Frequency modulation radio (FM) was invented by: A) David Sarnoff B) Edwin Howard Armstrong C) Frank Conrad D) Edward R. Murrow 6 A characteristic of digital radio broadcasting will be: A) ability to broadcast multiple programs simultaneously B) static-free signals C) compatibility with analog signals D) all of these 7 Noncommercial stations are supported by all of the following, except: A) listener donations B) Corporation for Public Broadcasting (CPB) C) advertisements D) endowments and grants from foundations 8 The person responsible for the sound of the station through music and other material is called the: A) acoustics manager B) resonance technician C) frequency programmer D) program director 9 Which source of advertising income represents the largest portion of revenue? A) national ads B) national spot ads C) local ads D) international ads 10 The major company that measures radio audiences is: A) BPA B) Arbitron C) MRI D) Nielsen Media Research 11 Many early radio stations were not owned by broadcasters. A) True B) False 12 Radio was able to weather the Depression with relatively little hardship. A) True B) False 13 Radio was not financially affected by the development of television. A) True B) False 14 Many conservative talk show hosts have been successful in radio. A) True B) False 15 Clear Channel Communications is the largest radio company in terms of advertising revenue. A) True B) False 16 The rise of IPods and MP3 players has led to a new form of content called "podcasting." A) True B) False
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