International Competitive StrategyThinking Strategically about the Future in an Uncertain World The Competitive Challenge Facing Managers of International Businesses What Is International Strategy, and Why Is It Important? Global Strategic Planning
Why Plan Globally?
Global Strategic Planning Process
Building Your Global Résumé
Tips from Your Personal Global Mentor WORLDVIEW
Regional Strategies for Competing Globally WORLDVIEW
Scenarios: Improving Strategic Planning by Telling Stories
Strategic Plan Features and Implementation Facilitators
Kinds of Strategic Plans
Methods of Planning
New Directions in Planning
Summary of the International Planning Process
Analysis of the Competitive Forces
Is Competitor Assessment New?
Sources of Information
Using Competitor Assessment to Look Forward, not Back
Benchmarking
WORLD VIEW
Using Industrial Espionage to Assess Competitors
Summary
Key Words
Questions
Research Task globalEDGETM.msu.edu
MINICASE 13.1: WAL-MART TAKES ON THE WORLD
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