Use the globalEDGE™ site to complete the following exercises:
1. Fortune magazine conducts an annual survey and
publishes the rankings of the “Global Most Admired
Companies.” Locate the most recent publicly available
ranking, follow the link to the best and worst companies,
and focus on the nine factors highlighted by
Fortune magazine. On the basis of these data, prepare
an executive summary of the strategic and organizational
success factors of a company of your choice.
2. Your firm seeks to maximize the infrastructure of the
most globalized countries so that its products and
services are more accessible worldwide. A coworker
recently informed you that an A. T. Kearney
report on globalization may assist in better assessing
which countries may be optimal to begin worldwide
operations. Locate the report, and identify the five
most globalized countries. What are the measures
used in the report to determine each country’s level
of globalization?
To learn more about the book this website supports, please visit its Information Center.