Use the globalEDGE™ site to complete the following exercises:
1. Market Potential Indicators (MPI) is an indexing study
conducted by the Michigan State University Center for
International Business Education and Research
(MSU-CIBER) to compare emerging markets on a variety
of dimensions. Provide a description of the indicators
used for this index. Which of the indicators would
have greater importance for a company that markets
MP3 players? Considering the MPI rankings, which
developing countries would you advise this company
to enter first with such a product?
2. The National Retail Federation’s Stores magazine
lists the top 250 global retailers ranked by annual
sales. This ranking provides economic, demographic,
and industry insights on the global marketplace.
Locate the ranking and provide a list of the top 10
companies for the latest year available. What is the
percentage of Japanese companies on this list of
global retailers?
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