Use the globalEDGE™ site to complete the following exercises:
1. Your firm is a small international business (IB) consulting
services provider that has thus far only had clients based
in the United States. However, a recent internal initiative
is encouraging the internationalization of your firm. Each
IB consultant will be traveling for 50 to 75 percent of all
work assignments. In developing your strategic plan for
the next five years, you want to analyze future travel patterns.
For this analysis, you wish to identify the 25 largest
passenger airports in the world. A friend mentions to you
that a Web site called Geohive lists this information. Find
the list, and identify which countries are represented in
this list. Do you see any patterns?
2. Your firm is a large conglomerate, involved in every
business sector, that until now has focused exclusively
on the domestic market of the United States. However,
given a recent economic boom internationally, your
firm has decided to assess which countries might be
suitable for exporting its many products and services.
Your manager recently stated that the five countries
you must focus on for this preliminary analysis are
Brazil, China, Russia, South Africa, and the United
Arab Emirates. A colleague has indicated that a database
of Country Market Analysis reports prepared by
the WTO International Trade Centre might assist you.
Assess the national import profile of each country, and
include the following in your report for all five countries:
(1) the highest-ranking identifiable category of
products or services and (2) the top two countries
from which these products or services are currently
imported.
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