Marketing InternationallyProcter & Gamble's Path to Globalization Added Complexities of International Marketing The Marketing Mix (What to Sell and How to Sell It)
Standardize, Adapt, or Formulate Anew?
Product Strategies
WORLDVIEW
On Global Marketing
WORLDVIEW
Will "Smart Mobs" Dictate Consumer Trends?
Promotional Strategies
Building Your Global Résumé
Consider a Career in International Marketing
Pricing Strategies
Distribution Strategies
Channel Selection
Foreign Environmental Forces and The Marketing Mix
Matrix
Summary
Key Words
Questions
Research Task globalEDGETM.msu.edu
MINICASE 18.1: U.S. PHARMACEUTICAL OF KOREA MINICASE 18.2: AN ETHICAL SITUATION
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