Sociocultural ForcesSix Rules of Thumb for Doing Business across Cultures What Is Culture? Culture Affects All Business Functions
Marketing
WORLDVIEW
Cultural Success and Failure in Disneyland
Human Resource Management
Production and Finance
Sociocultural Components Aesthetics
Art
Building Your Global Résumé
Tips from Your Personal Global Mentor
Music and Folklore
Attitudes and Beliefs
Attitudes Toward Time
MINI MNE
Cultural Habits Spread: In Vino, India?
Attitudes toward Achievement and Work
Religion
Work Ethic
Asian Religions
Islam
Animism
Material Culture
Technology
The Information Technology Era
Material Culture and Consumption
Language
Spoken Language
Unspoken Language
The Language of Gift Giving
Societal Organization
Kinship
Pedro Diaz Marin
Associations
Entrepreneurial Spirit
Understanding National Cultures
Individualism versus Collectivism
Large versus Small Power Distance
Strong versus Weak Uncertainty Avoidance
Masculinity versus Femininity
The Four Dimensions and Management Implications
Summary
Key Words
Questions
Research Task globalEDGETM.msu.edu
MINICASE 6.1: BE ATTUNED TO BUSINESS ETIQUETTE
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