Use the globalEDGE™ site to complete the following exercises:
1. Your small firm is an energy provider to a variety of
markets in the United States and Canada. As such,
you have been assigned to determine the general climate
of the energy industry for the coming decades.
By combining population data with energy consumption
estimations, one can analyze trends in energy use
per capita and differences in per capita energy use
between countries. BP, one of the world’s largest energy
companies, provides an annual report with statistical
data on energy trends worldwide. Using the BP
Statistical Review of World Energy as reference, find
which country consumes the most energy per person.
How has energy consumption varied with a growing
world population? What does this mean for your firm’s
future as an energy provider?
2. You are working for a pontoon manufacturer that is
considering expansion to South America. An important
determinant of the firm’s market strategy to date, upper
management strongly believes that bodies of water are
an essential element for a pontoon market to develop.
Therefore, by analyzing data on each Latin American
country’s ecosystem, your firm should invest in the
country with abundant bodies of water. On the basis of
management’s single criterion, use the EarthTrends resource
published by the World Resources Institute to
suggest a South American country that best satisfies
top management’s ambition. What are other factors that
may encourage the expansion of a private boat market?
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