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True or False
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1
Most people deny that endorsements by star athletes and entertainers affect them.
A)True
B)False
2
The term "sleeper effect" refers to the fact that what people are doing when a message is presented influences its effectiveness.
A)True
B)False
3
The central route to persuasion is best illustrated by advertisements that feature Hollywood stars.
A)True
B)False
4
Researchers have found that college students are more convinced by persuasive messages if allowed to enjoy peanuts and Pepsi while reading them.
A)True
B)False
5
Well-educated audiences are more responsive to rational appeals than are less-educated audiences.
A)True
B)False
6
Messages are not effective if they evoke negative emotions.
A)True
B)False
7
Most people form their opinions as teenagers and never waver from them.
A)True
B)False
8
Studies of American voters suggest that most are persuaded via the peripheral route which candidate to choose.
A)True
B)False
9
Forewarning people that they will be exposed to a discrepant message reduces their susceptibility to it.
A)True
B)False
10
The life-cycle explanation offers the best account of the generation gap.
A)True
B)False





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