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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Analysing competitors and creating a competitive advantage
Web Links
Nike:
www.nike.com
Reebok:
www.reebok.com
Adidas:
www.adidas.com
Wal-Mart:
www.walmart.com
Asda:
www.asda.com
Dyson:
www.dyson.com
Bang and Olufsen:
www.bang-olufsen.com
Apple Computers:
www.apple.com
Marks and Spencer:
www.marksandspencers.com
IMac:
www.imac.com
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