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Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Managing marketing implementation, organisation and control

Web Links

  • Marriott: www.marriot.com
  • Novotel/Accor: www.accor.com
  • Microsoft CarPoint: www.carpoint.msn.com
  • Auto-by-Tel: www.auto-by-tel.com
  • Asea Brown Boveri: www.abb.com
  • Asda: www.asda.com
  • Wal-Mart: www.walmart.com