Student Centre
|
HOME
New Case Studies
Glossary
Marketing Plan
In The News
Choose a Chapter
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Self-test Questions
Internet Exercises
Web Links
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Managing marketing implementation, organisation and control
Web Links
Marriott:
www.marriot.com
Novotel/Accor:
www.accor.com
Microsoft CarPoint:
www.carpoint.msn.com
Auto-by-Tel:
www.auto-by-tel.com
Asea Brown Boveri:
www.abb.com
Asda:
www.asda.com
Wal-Mart:
www.walmart.com
2003 A McGraw-Hill Online Learning Centre
Any use is subject to the
Terms of Use
and
Privacy Policy
.
McGraw-Hill Education Europe
is one of the many fine businesses of
The McGraw-Hill Companies
.