Stelios Haji-Ionnou and the easyGroup
There is no such thing as bad publicity – or so it would seem for easyJet. Despite a weekly television documentary charting the day-to-day operational difficulties of Europe’s biggest low-price airline, on November 26th 2002 the company beat the expectations of City analysts and registered record pre-tax profits of £71.6 million in the year ending September 30th, 2002 – and this despite a £374 million takeover of rival airline Go Fly. This case examines the company's success. Case Study - EasyGroup
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Case Study - EasyGroup
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