1. The gaming industry is a worth billions euro. Manufacturers have invested
heavily in this area to gain a piece of this valuable industry. It has been
dominated by Japanese manufacturers Sony, Nintendo and Sega, however more recently
Microsoft has launched their much publicised and vaunted X-Box, to tap into
this lucrative market. Visit: http://eu.playstation.com http://www.xbox.com/uk/default.htm http://www.nintendo.co.uk/ http://www.sega.co.uk http://www.gamesinvestor.co.uk Questions: Using the skills you have learnt from “Chapter 11: Marketing Planning and Strategy”,
conduct external analysis on the gaming industry, using Porter’s five forces
model on this industry. 2. British Midland airlines has recently repositioned itself as BMI. Furthermore
they have launched a subsidiary airline, called BmiBaby. Bmi British Midland
is the UK’s second largest full service airline and operates over 2,000 flights
a week, to Europe and the US. Visit these two sites: www.flybmi.com and www.bmibaby.com.
Visit: www.flybmi.com www.bmibaby.com Questions: Which generic strategies are being employed by these companies? Discuss the strategic implications associated with having two very different
strategies. What are the dangers associated with having two different generic strategies
for the airline? | 
2002 A McGraw-Hill Online Learning Centre