1. Unilever, an Anglo-Dutch company is one of Europe’s largest companies. The
company manages hundreds of brands to a vast array of different counties around
the world. It markets a multitude of products such as washing powder, shampoo
and toothpaste, teas and even ice cream. Visit www.unilever.com Visit: www.unilever.com Questions: Discuss why this firm may need global marketing controls. What internal and external factors may influence the organisational structure
of Unilever? What organisational structure is best suited for Unilever’s needs? 2. Unilever recently bought Ben and Jerry’s ice cream brand for $345 million
US dollars. The ice cream brand was started by two self-proclaimed hippies
in Vermont during the seventies and created a million dollar ice cream brand.
As a result of the purchase, Unilever have the challenge of putting their vision
for the brand into place. Visit www.benjerry.co.uk
(an information site on the Ben and Jerry’s brand). Visit: www.unilever.com http://www.benjerry.co.uk/ Questions: Discuss the role of internal marketing during this takeover. What types of barriers to change are likely to emerge as a result of the takeover,
in the Ben and Jerry organisation? How can these barriers to change be overcome? | 
2002 A McGraw-Hill Online Learning Centre