1. BP, the oil company, employs a variety of corporate social responsibility programmes.
Visit their website and explore their activities. Visit: http://www.bp.com Questions:What macroenvironment variables are affecting BP at present? Why is BP adopting these corporate social responsibility programmes? Analyse their effectiveness. Debate whether an oil company can ever appease a socially conscious consumer. 2. Daimler Benz owns a wide variety of car brands such as Mercedes Benz, Smart
Cars and Chrysler. In August 2002, Daimler Benz will relaunch the Maybach
brand. This German car brand produced cars prior to World War II. Now Daimler
has launched the new Maybach to much fanfare and consumer interest. They will
be producing the car in limited numbers and will be produced to the highest
specifications and quality standards. Visit the Maybach site and answer the
following questions. Visit: http://www.maybach-manufaktur.com/d/language.html http://www.daimlerchrysler.com Questions: What is the target market for the Maybach brand? How has the economic environment influenced its choice of target market? Identify the major forces in the environment that are likely to affect Maybach’s
and Daimler Benz’s prospects in the next five to ten years. By launching the Maybach brand, discuss the dangers that may exist for Daimler’s
other brands, with particular emphasis on Mercedes Benz. | 
2002 A McGraw-Hill Online Learning Centre