1. Dooyoo, is a website, where viewers can view the unbiased opinions of real
consumers who have used a wide range of products and services. Explore the
website. Visit: www.dooyoo.com http://www.consumer-reviews.net/ Questions: A consumer would more likely use an opinion site such as dooyoo, for what types
of products or services? What was the last purchase, that you made, which involved an extensive decision
process? What sources of information did you use? Discuss when making a purchase decision, which sources of information do you
use to reach a final decision and which source has the most impact on that decision.
What are the marketing implications, of these types of consumer reviews or
organisational rating? 2. Casio has produces a wide range of watches and electronically devices, such
as calculators, digital diaries etc. Visit http://www.casio.co.uk/timepiece/gshock/
and explore Casio G-Shock website. Visit http://www.casio.co.uk/timepiece/gshock/ QuestionsWhat is the target market for Casio G-Shock watches? From your analysis what are the key choice criteria when buying a watch? How does Casio’s website facilitate the consumer decision process? | 
2002 A McGraw-Hill Online Learning Centre