1. Envirosell is a research agency. Their research tries to capture customer behaviour
patterns, by combining traditional market research techniques, anthropological
observation methodologies and videotaping. They have been pioneers in developing
research systems to document and analyse shopping behaviour. Capturing and
analysing people’s behaviour as they shop in retail centres. Explore their
site and examine their research methodology. Visit: www.envirosell.com Questions: Describe Envirosell’s research methodologies. Discuss the weaknesses associated with observational research techniques.
Discuss the ethical implications associated with videotaping consumers while
they shop. What other research methodologies may be used to analyse consumer behaviour?
2. Experian, is a market research firm. One of their products is called “Mosaic”,
which is a segmentation tool. Visit their website and explore the interactive
guide on Great Britain Mosaic. Visit: http://www.uk.experian.com/ Questions: How do Experian segment the UK market, using Great Britain Mosaic? Why are these consumer profiles used? How are they relevant for marketing mangers? | 
2002 A McGraw-Hill Online Learning Centre