1. Most people have heard of Richard Branson’s Virgin Atlantic or Virgin Megastores,
but have you heard of Virgin Bikes and Virgin Brides!!! Visit www.virgin.co.uk
and examine all the businesses bearing the Virgin logo. Visit: www.virgin.co.uk Questions: What does the Virgin brand stand for? Discuss the dangers of brand stretching. Will the brand be adversely affected once Richard Branson ceases his involvement
in the company? Will it survive?
2. Absolut vodka has created a distinctive and unique image, for a product that
has been around for centuries. Visit www.absolut.com Visit: www.absolut.com Questions: How has Absolut vodka created a truly global brand? Why does a vodka brand have an Internet site? Is this type of product affected by the product lifecycle curve and why? How can this brand innovate and increase market share? What are the ethical issues associated with promoting an alcoholic drink? | 
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