1. Visit www.adforum.com, browse the ad of the day, discuss that you think represents
the strength of the creative idea. Explain how the ad works to create its impact.
Explain the positioning strategy of the advert. Go to the awards section of
the site under the creative heading. Visit: www.adforum.com Questions: Browse a number of ads, and extrapolate common features of award winning ads?
Do you believe award-winning adverts make effective adverts? Give reasoning
for your answer. 2. Browse the following two music websites: www.click2music.com and the www.towerrecords.co.uk
website. Identify and evaluate the sales promotions efforts at both sites. Visit: www.click2music.com www.towerrecords.co.uk Question: Which one is more effective in its use of consumer sales promotions? Give
reasoning for your answer. What marketing ideas do you think should these companies deploy on their websites? | 
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