1. O’Briens Irish Sandwich Bars, is restaurant franchise operation. The group
is rapidly expanding in Ireland, the UK and even in America. Visit www.obriens.ie, and browse their section on
franchise opportunities. Visit: www.obriens.ie Questions: How does the O’Briens Irish Sandwich Bars franchise concept work? What are the weaknesses associated with franchising for the franchiser and
the franchisee? 2. Vauxhall (known as Opel in other Euro countries) allows customers to
buy their product range on line. Customers can customise their ideal Vauxhall
car, chose their shade of colour, chose their trim options and accessories,
even buy their car insurance through this website. Vauxhall also promise customers
special Internet prices and discounts on purchases made online. Visit: www.vauxhall.co.uk www.autobytel.co.uk www.jamjar.com Questions: What channel conflicts may emerge between Vauxhall dealers and the company
as a result of their website? Should the company have online purchase function at all for such a product,
give your reasoning? Discuss whether Vauxhall should use their site as simply as an electronic brochure
(“brochureware”) or leave the e-commerce function to specialised sites such
as Autobytel or Jamjar, which are virtual car supermarkets. | 
2002 A McGraw-Hill Online Learning Centre