Key features: NEW: Pared down content focusing on the key topics in the appropriate depth
and rigour. The new edition focuses on “going back to basics”, making the text
ideal for a short course and ensuring greater depth in the important topics
to be mastered at this introductory level. The streamlined approach aims to
offer a clear and non-technical grounding in economics, and therefore features
an increased number of figures and diagrams, to assist students in visualising
economic concepts as they progress.
Providing a unique modular structure for flexibility, each
chapter is divided into sections with learning outcomes, recap sections and
assessment questions. The structure allows topics to be dealt with in self-contained
sections and provides lecturers with the flexibility to select topics from within
chapters, and assists students in digesting chunks of material. NEW and updated
applications and boxes feature current and topical examples from
the Financial Times, World Bank, OECD, and IMF reports, and other current and
authoritative sources. New boxes offer topical and thought-provoking examples,
for instance, on the value of brands, the telecommunications industry, online
piracy, package holidays, footballers’ wages in the Premiership, and other examples
of economic principles in action. Other boxes explore current thinking- such
as Nobel prize-winning economics, or recent government policy- in more detail.
Companies featured in the boxes include Corus, EMI, Nintendo, Sony, Microsoft,
Unilever, Orange, Railtrack and Manchester United, among other well-recognised
brands and organisations. NEW: Suggested
answers to the chapter-by-chapter questions are provided at the end
of the text, to help students to apply and evaluate economic tools and test
their understanding as they progress. Also new to this edition is a full
glossary, helpful to students when checking and revising key terms. New online
resources for students and lecturers, offering interactive economics to students through test questions, problems,
case, news features, further reading and on-line links. Lecturers are provided
with an improved and expanded range of online materials for tests, lectures,
and class teaching. |
2003 A McGraw-Hill Online Learning Centre