Welcome to the Online Learning Centre for Business to Business Marketing

Business to Business Marketing: A Value-Driven Approach is a fresh and engaging introductory text suitable for undergraduate or MBA level students. It clearly explains the parallels to consumer marketing, while also emphasising the unique concepts and practices developed for this field.

This webpage is your gateway to all the downloadable resources and activities designed to accompany the book. Be sure to bookmark it!

If you’re a student, you’ll find resources to help you improve and test your understanding. To explore these, just go to the Student Centre via the link on the left and click on the chapter links.

If you’re a lecturer using this book, you’ll have access to a collection of resources to use in your lectures and tutorials that will save you time when preparing for teaching and to help engage and motivate your students. These are available via the link of the left to The Instructor Centre, where you’ll also have access to all the material available to students

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.