International Marketing Information Center: About the Authors


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International Marketing, 4/e

Pervez Ghauri, King's College London, UK
Phillip Cateora, University of Colorado, USA

About the Authors

Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and Editor (Europe) for the Journal of World Business, since 2008.

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