Joseph DesJardins,
College of St. Benedict/St.John's University
ISBN: 0077149319 Copyright year: 2011
New to this Edition
Every chapter begins with a new, or significantly revised and updated,
discussion case. All of these changes involve cases that have developed in
the years since the previous edition, including cases on Bernard Madoff,
AIG, subprime lending, predatory lending, Steve Jobs, and Google in
China.
Sustainability topics have been more widely integrated throughout the
text, including a new sustainability section in chapter 5 on corporate social
responsibility and a sustainability-focused discussion case on marketing
in chapter 8.
Many new cases include material and topics arising from the recent financial
meltdown, making this edition more timely and relevant.
New sections include a model for ethical decision making, philanthropic
CSR, and a business case for sustainability.
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