John Fahy,
University of Limerick David Jobber,
University of Bradford
ISBN: 0077167953 Copyright year: 2015
About the Authors
John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy.
David Jobber is an internationally recognized marketing academic. He is Professor of Marketing at the University of Bradford School of Management. He holds an Honours Degree in Economics from the University of Manchester, a Master’s Degree from the University of Warwick and a Doctorate from the University of Bradford.
2015 McGraw-Hill Education Europe