HelpFeedback
Understanding Business OC
Information Center
Understanding Business...
Sample Chapters
Table of Contents
About the Authors
Preface
Supplements Orientatio...
Revision Changes


First Time Users
Student Edition
Instructor Edition
Understanding Business Online, 8/e

William G. Nickels, University of Maryland
James M. McHugh, St. Louis Community College at Forest Park
Susan M. McHugh, Applied Learning Systems

ISBN: 0077356500
Copyright year: 2008

Table of Contents



Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits
Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth
Chapter 3: Competing in Global Markets
Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

Part 2: Business Ownership: Starting a Small Business

Chapter 5: Choosing a Form of Business Ownership
Chapter 6: Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 7: Management, Leadership, and Employee Empowerment
Chapter 8: Adapting Organizations to Today's Markets
Chapter 9: Producing World-Class Goods and Services

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10: Motivating Employees and Building Self-Managed Teams
Chapter 11: Human Resource Management: Finding and Keeping the Best Employees
Chapter 12: Dealing with Employee–Management Issues and Relationships

 

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13: Marketing: Building Customer Relationships
Chapter 14: Developing and Pricing Products and Services
Chapter 15: Distributing Products Quickly and Efficiently
Chapter 16: Using Effective Promotional Techniques

Part 6: Managing Financial Resources

Chapter 17: Understanding Financial Information and Accounting
Chapter 18: Financial Management
Chapter 19: Securities Markets: Financing and Investing Opportunities
Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve

Bonus Chapters

Bonus Chapter A: Working Within the Legal Environment of Business
Bonus Chapter B: Using Technology to Manage Information
Bonus Chapter C: Managing Risk
Bonus Chapter D: Managing Personal Finances


To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.