Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth Chapter 3: Competing in Global Markets Chapter 4: Demonstrating Ethical Behavior and Social Responsibility
Part 2: Business Ownership: Starting a Small Business Chapter 5: Choosing a Form of Business Ownership Chapter 6: Entrepreneurship and Starting a Small Business
Part 3: Business Management: Empowering Employees to Satisfy Customers Chapter 7: Management, Leadership, and Employee Empowerment Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Producing World-Class Goods and Services
Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 10: Motivating Employees and Building Self-Managed Teams Chapter 11: Human Resource Management: Finding and Keeping the Best Employees Chapter 12: Dealing with Employee–Management Issues and Relationships
Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13: Marketing: Building Customer Relationships Chapter 14: Developing and Pricing Products and Services Chapter 15: Distributing Products Quickly and Efficiently Chapter 16: Using Effective Promotional Techniques
Part 6: Managing Financial Resources Chapter 17: Understanding Financial Information and Accounting Chapter 18: Financial Management Chapter 19: Securities Markets: Financing and Investing Opportunities Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve
Bonus Chapters Bonus Chapter A: Working Within the Legal Environment of Business Bonus Chapter B: Using Technology to Manage Information Bonus Chapter C: Managing Risk Bonus Chapter D: Managing Personal Finances
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