With the Business Strategy Game, teams of students
run an athletic footwear company in head-to-head competition against companies
run by other class members. Company
co-managers must make decisions relating to plant operations, distribution and
warehouse operations, work force compensation, online sales at the company's
web site, sales and marketing, and finance. The challenge is to craft and execute
a competitive strategy that results in a respected brand image, keeps your company
in contention for global market leadership, and produces good financial performance
as measured by earnings per share, return on investment, stock price appreciation,
and credit rating. For a quick overview, or to sign up for a live demonstration,
please visit: www.mhhe.com/thompsonsims.
To register for an account, please visit: www.bsg-online.com.
