 | Review Questions
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- What is the primary role of the print production manager?
- What are the five common budget busters every production manager should be aware of?
- What does the traffic manager do and why is it such an important position.
- What are the important concepts to consider when selecting type?
- What is a halftone? Why is it important, and how is it produced?
- How are color photographs printed? What are the potential problems with printing color?
- What are the advantages and disadvantages of animation?
- What leads to the greatest waste of money in TV commercial production? Explain.
- Who are the key individuals involved in the television commercial production process?
- What are some ways an advertiser such as McDonald's could use digital media to enhance its IMC program? Explain.
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