 | Review Questions
(See related pages)
- What were the advantages of using broadcast television advertising (including the Super Bowl) for Hyundai Motor America?
- What steps can advertisers take to overcome zipping and zapping?
- Why has advertising on network TV become less desirable in recent years?
- In what ways is cable TV's selectivity a strength? A drawback?
- How can TV and radio be used best in an integrated marketing communications program?
- How does syndication differ from network television?
- What are the various ways to measure a TV program's audience and cost efficiency?
- What is the format of the radio station you listen to most? How would you describe the demographics of its target audience?
- What is the difference between average quarter-hour and cume persons? Which is better?
- What is the significance of dayparts in radio and TV advertising? What are the best dayparts for each?
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