 | Review Questions
(See related pages)
- What is the difference between out-of-home media and outdoor advertising?
- Why is outdoor advertising sometimes referred to as the last mass medium?
- Which advertising objectives are the outdoor media mostly suitable for?
- Is outdoor an effective advertising medium for a local political candidate? Why?
- How do gross rating points for outdoor media differ from GRPs for electronic media?
- What are the principal categories of transit advertising?
- What is a brand train and what advantages does it offer over less expensive forms of transit advertising?
- How could you integrate direct mail into an integrated marketing communications program? Give an example.
- What factors have the greatest influence on the success of a direct-mail campaign?
- How does specialty advertising differ from premiums? How could a local computer store use these media, and which would be better for the store to use?
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