 | Review Questions
(See related pages)
- Why is a good marketing database so important to marketers?
- What is the difference between direct marketing and direct mail?
- What factors are driving (or hindering) the growth of direct marketing in the United States and internationally?
- What qualities should you look for in selecting company representatives to staff a trade show booth?
- How can an advertiser use a newspaper for direct-response advertising?
- What are the three things salespeople must do to build relationships?
- What are the main purposes of sales promotion?
- What are some of the controversial aspects of trade promotions?
- What are the most common pull strategies? Which would you use if you wanted to launch a new soft drink?
- Why is there a trend away from push strategies and toward pull strategies?
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