 | Review Questions
(See related pages)
- What is a layout? What purposes does it serve in the process of print ad development, approval and production?
- What are the benefits of preparing a rough layout prior to generating a comp?
- Which print ad design formats tend to achieve the highest recall scores? Why do you think this is the case?
- Describe the various types of headlines.
- Correlate the key format elements of a print ad with the steps on the creative pyramid.
- What is a storyboard, and what is its role?
- How is an animatic created? Why would an ad agency recommend testing an animatic rather than a finished commercial?
- Why are there different guidelines for writing for the Web than for traditional print advertising?
- What guidelines should advertisers use in selecting translators for international advertising?
|
|