After studying this chapter, you should be able to:
Identify the three main steps of the planning process and explain the relationship between planning and strategy. [LO 6-1]
Differentiate between the main types of business-level strategies and explain how they give an organization a competitive advantage that may lead to superior performance. [LO 6-2]
Differentiate between the main types of corporate-level strategies and explain how they are used to strengthen a company's business-level strategy and competitive advantage. [LO 6-3]
Describe the vital role managers play in implementing strategies to achieve an organization's mission and goals. [LO 6-4]
