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Learning Objectives
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After studying this chapter, you should be able to:
  1. Explain what motivation is and why managers need to be concerned about it. [LO 9-1]
  2. Describe from the perspectives of expectancy theory and equity theory what managers should do to have a highly motivated workforce. [LO 9-2]
  3. Explain how goals and needs motivate people and what kinds of goals are especially likely to result in high performance. [LO 9-3]
  4. Identify the motivation lessons that managers can learn from operant conditioning theory and social learning theory. [LO 9-4]
  5. Explain why and how managers can use pay as a major motivation tool. [LO 9-5]







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