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Multiple Choice Quiz
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1
Services reside in manufacturing firms.
A)True
B)False
2
The ski lift at a winter resort would be considered part of the supporting facility.
A)True
B)False
3
Economies tend to develop from agricultural-based to service-based to production-based.
A)True
B)False
4
Division of labor is the hallmark of the industrial society.
A)True
B)False
5
Service-dominant logic is a view that all economies are service economies in which value is always co-created in the exchange of doing something for another party.
A)True
B)False
6
Based on the service process matrix, a hotel is an example of a mass service.
A)True
B)False
7
_______ is not an element of the service package?
A)Information
B)Implicit Service
C)Facilitating goods
D)Price
8
In which stage of economic activity do services first appear?
A)Secondary
B)Tertiary
C)Quaternary
D)Quinary
9
_________ is not a distinctive characteristic of service operations.
A)Labor intensiveness
B)Simultaneity
C)Perishability
D)Heterogeneity
10
Service-dominant logic has 10 foundation premises; _______ is not one of them.
A)service is the fundamental basis of exchange
B)goods are distribution mechanisms for service provision
C)the enterprise delivers value
D)all economic and social actors are resource integrators
11
Which of the following is not a characteristic of an experience economy?
A)Buyer considered as guest.
B)The function is staged.
C)The seller is a provider.
D)Nature of the service is memorable.
12
Which of the following is not considered one of the four realms of a service experience?
A)Engagement
B)Education
C)Estheticism
D)Escapism





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