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Levy 9e: Retailing Management
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Retailing Management, 9/e
Michael Levy, Babson College

ISBN: 007802899x
Copyright year: 2014

Table of Contents


SECTION I – THE WORLD OF RETAILING

  1. Introduction to the World of Retailing
  2. Types of Retailers
  3. Multichannel Retailing
  4. Customer Buying Behavior

SECTION II – RETAILING STRATEGY

  1. Retail Market Strategy
  2. Financial Strategy
  3. Retail Locations
  4. Retail Site Location
  5. Human Resource Management
  6. Information Systems and Supply Chain Management
  7. Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

  1. Managing the Merchandise Planning Process
  2. Buying Merchandise
  3. Retail Pricing
  4. Retail Communication Mix

SECTION IV – STORE MANAGEMENT

  1. Managing the Store
  2. Store Layout, Design, and Visual Merchandising
  3. Customer Service

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