New Features

• Half of the case studies and readings are new to this edition.
• Readings have been carefully selected to capture the latest thinking in the field, while also reflecting current best practice and managerial relevance.
• All chapters have been revised and updated to reflect the latest situation facing transnational management, while retaining a strong integrated conceptual framework.
• The PowerPoint deck, specifically developed to accompany the chapters, has been updated to help instructors link lectures to the concepts and frameworks presented in the text.

Retained Features

• All cases include comprehensive teaching notes, and many have optional video supplements that can enliven discussions by bringing case protagonists into the classroom.
• Uses an administrative point of view, focusing on the company and management level perspective. It helps make sense of concepts through the eyes of the executive who is in the “thick of it”—whether that is the CEO, the global account manager, the country subsidiary manager, or the frontline business manager.
• Written by leading scholars on global strategy and organization.
• The book is organized into three main parts. Part 1 covers the strategic imperatives; Part 2 covers the organizational challenges faced by multinational companies, and Part 3 covers the managerial implications for multinational companies.