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1 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) are evaluations of a particular person, behavior, belief, or concept. |
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2 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) involves the content of the message, whereas involves how the message is provided. |
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3 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) occurs when a person holds two contradictory attitudes or thoughts. |
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4 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) organize information stored in memory; represent in our minds the way the social world operates; and give us a framework to recognize, categorize, and recall information such as how people differ from one another. |
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5 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) seeks to explain how we decide, on the basis of samples of an individual's behavior, what the specific causes of that person's behavior are. |
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6 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) are those brought about by something in the environment, whereas are prompted by a person's internal traits or personality characteristics. |
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7 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) The is a phenomenon in which an initial understanding that a person has positive traits is used to infer other uniformly positive characteristics. |
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8 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) If you get an A on a test, you may think it is a result of your hard work; but if you get a poor grade, it was an unfair test. This attribution about your behavior is influenced by the bias. |
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9 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is the process by which the actions of an individual or group affect the behavior of others. |
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10 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is a change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people. |
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11 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) are the behaviors that are associated with people in a given position. |
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12 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is a change in behavior in response to the commands of others. |
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13 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) A salesman comes to your door and asks you to accept a free set of books on The Art of Trephination. You agree, thinking you have nothing to lose. A little later, he comes to your door asking you to purchase the 58-volume Encyclopedia of Mutant Platypi. Because you have already agreed to the first request, you have a hard time turning down the second. This is an example of the technique. |
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14 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is a set positive or negative evaluation of a group and its members; whereas, is behavior directed toward individuals on the basis of their membership in a particular group. |
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15 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) are expectations about the occurrence of a future event or behavior that act to increase the likelihood that the event or behavior will occur. |
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16 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) Social identity theory suggests that people tend to be , viewing the world from their own perspective. |
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17 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) "Black is beautiful" and "gay pride" illustrate that the groups to which we belong furnish us with a sense of self-respect. This is the basic premise of theory. |
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18 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) Our is the group to which we belong, and are groups to which we don't belong. |
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19 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) Liking and loving have become a major focus for social psychologists, known more formally as the study of . |
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20 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) represents a state of intense absorption in someone, whereas is the strong affection we have for those with whom our lives are deeply involved. |
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21 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is intentional injury of or harm to another person. |
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22 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) Aggressive energy constantly builds up within an individual until the person finally discharges it in a process called . |
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23 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is defined as the thwarting or blocking of some ongoing, goal-directed behavior. |
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24 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is the tendency for people to feel that responsibility for acting is shared among those present. |
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25 | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) is helping behavior that is beneficial to others but clearly requires self-sacrifice. |
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