Journalism TodayChapter 17:
Handling Finances: Advertising and BusinessActivity Lesson PlansIntroduction
In Chapter 17 students have read about managing the finances of a student publication, including generating revenue through subscriptions and advertising sales. Furthermore, students have learned how to write effective advertising copy. In this lesson they will identify characteristics of a business manager and a copywriter, drawing on concepts from this chapter. Lesson Description
Students will place each characteristic under the correct column. Instructional Objectives
- Students will be able to compare and contrast the functions and duties of a business manager and a copywriter.
- Students will be able to recall concepts and terms from the chapter.
Student Web Activity Answers
Business Manager | Copywriter | Keeps records | Writes ad copy | Arranges distribution | Edits ad copy | Generates ad revenue | Creates ad layout | Coordinates with editors | Uses persuasive words | Coordinates with printer | Uses testimonials |
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